Haier is a multinational home appliances and consumer electronics company. According to data released by Euromonitor, Haier has been the number one global brand in major appliances for 10 consecutive years. Haier aims to deliver technology that adapts perfectly to customers' lives, empowering them every day. Haier offers premium and stylish products that use the latest technology to respond to the constantly changing needs of the modern home.
Ozon is Russia's leading multi-category e-commerce platform and one of the most valuable Russian internet companies, according to Forbes. The company provides its customers with the widest selection of goods and door to door delivery across Russia's 11 time zones. Its monthly traffic amounts to 150 million visitors.
On digital marketplaces, shopper personalization is based on big data processing, search and purchase history. But this is not enough for brands like Haier who want to create direct connections with their customers in order to provide personalized shopping experiences. So Haier had a big and difficult goal – not to lose its brand voice and explore new ways to differentiate from competitors.
Haier, as an innovative and customer-centric brand, has already launched eyezon on its own online store. 14 streamers are connected to the service from 4 stores and host on average about 6K live streams per month. The brand realized this simple and inspiring solution was exactly what it was looking for to achieve its goal.Haier placed the eyezon “see live” button on its assortment present on OZON – one of the biggest online Russian marketplaces. Thus, Haier was able to stand out on the marketplace and directly connect with its customers. It allowed the brand to provide personalized and qualified consultations about its products. Customers could feel like they were walking through a big noisy market and be suddenly transported to a branded store with perfect, individualized service.
Haier, as an innovative and customer-centric brand, has found a simple, inspiring and scalable solution. The brand placed the eyezon “see live” button on its assortment present on OZON – one of the biggest Russian marketplaces. Thus, Haier was able to stand out on the marketplace and directly connect with their customers. It allowed the brand to provide personalized and qualified consultations about the products. Customers could feel like they were walking through a big noisy market and were suddenly transported to a branded store with perfect, individual service.
After launching live video sales on ozon.ru, Haier had 284 additional live interactions with online customers, which resulted in a 17% conversion rate to purchase. More importantly, after having successfully negotiated the collaboration with ozon.ru, other eyezon clients offering electronics and home appliances have also requested to place the “see live” button on their own product assortment on the marketplace.
A lot of brands presented on marketplaces don’t have any physical presence, which makes launching personal live video sales quite challenging and costly. For businesses with no physical infrastructure, eyezon offers a special turn-key solution - “eyezon showrooms”. eyezon provides specially trained sales staff, a well-equipped space for streaming, sets up the service and shares the data on the service efficiency with the client in real time. All the client has to do is deliver the goods for the live streams and provide information for staff training. As easy as that, any brand can launch live video sales in less than a month, and enjoy streaming executed at its greatest potential.